FOR THIS PROJECT I DELIVERED
Brand & Visual Identity Design
In 2014, the highly respected law firm Vassiliki Dospra in Greece, was renamed Dospra & Associates, prompting the need for a new identity. At the same time, the firm saw an opportunity to make sure the brand personality was more accurately represented – to capitalize on its past reputation, and to signal a strong, promising future.
That same purposeful mindset informed the brand expression, using a palette of simple ingredients to focus communications powerfully, simply and consistently. With the name change came a need to act quickly, to immediately create a primary logo, as well as refresh many of the expressions of the Dospra & Associates brand. The system began with a proprietary logomark and added a simple colour system, typography and more.